Artículo: Designing Motion: The Story Behind Heys’ 40th Anniversary Logo
Designing Motion: The Story Behind Heys’ 40th Anniversary Logo
Forty Years in Motion
Since our first year in 1986, our journey has been one of constant evolution. What started as a local family business has matured into a global travel brand, present in every corner of the world.
As we approached our 40th anniversary, we set out to create a visual mark that didn't just celebrate the passage of time, but reflected the design-first philosophy that fueled our growth from those Canadian roots to the international stage.
Inspiration: The Helix
The helix is a shape that never stands still. It represents a journey that never stops. It might look like a simple circle at first glance, but in motion, it begins to climb. It’s a shape that rises steadily through space, always moving forward but always tethered to its original core
This progression mirrors the evolution of Heys. For four decades, we have continued to move forward while staying grounded in our foundation of innovation, durability, and customer care. The helix captures this balance, growth through motion, always advancing, yet forever connected to foundational core.
Anchored Strength, Infinite Motion
The anniversary mark began with fundamental geometry. The “4,” expressed through a triangular form, represents strength, structure, and stability. The “0” draws inspiration from the rising motion of the helix, symbolizing progression and continuity.
Together, these forms reflect the core of Heys’ design philosophy: durability paired with movement. Through refinement, the mark evolved from static geometry into a living system. A rising helix hidden within the “0,” moving quietly forward while being supported by the structured strength of the “4.”
Bringing the Design to Life
The final refinement introduces a controlled gradient, using light and shadow to guide the eye along the helix-inspired “0” and reinforce the sense of motion rising through space. This added dimension reflects how movement creates strength and how progression gives form its meaning.
The separation between the “4” and the “0” introduces clarity, balance, and intent. Together, they express the Heys brand story of 40 years of dependability paired with the constant motion of innovation.
The Next Horizon
This mark is more than a commemoration. It is a blueprint for what comes next, honoring the Canadian family business where Heys began while looking ahead to a future shaped by continued innovation and thoughtful design for travelers around the world.
At Heys, we are never static. We continue to move forward, refine, and reimagine travel, guided by the same curiosity and purpose that defined our past and will shape our future.
Forty Years in Motion
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